„Blue Responsibility“

Organiser: VDMA, IFS supported by the VDS in cooperation with Messe Frankfurt
Date: 15 - 19 March 2011
Location: Hall 4.0





One of the most important themes of the ISH Water complementary programme is sustainability, which is taken up and covered in depth by the ‘Blue Responsibility’ Initiative. Launched at ISH 2009, The campaign is organised by the Federation of German Machine and Plant Manufacturers (Verband Deutscher Maschinen und Anlagenbau – VDMA) and the Sanitation Industry Forum (IFS) with the support of the Association of the German Sanitation Industry (Vereinigung der Deutschen Sanitärwirtschaft e.V. – VDS). The focus of the campaign is on sustainable sanitation solutions that promote the responsible use of water.

In a 100 m² lounge in Hall 4.0, visitors will have the opportunity to find out more about sustainability in a vivid presentation. Themed towers with films will show everything worth knowing about saving water and cover the entire spectrum from guaranteeing the world’s water-supply system to the range of products offered by Germany’s sanitation and building-services suppliers.

As part of the campaign, there will be a presentation of the new Water Efficiency Label (WELL), a European classification system for sanitation, kitchen and shower fittings, shower heads and hoses, urinal and toilet flushing systems and accessories, on the first day of the fair, 15 March 2011.

In addition to the lounge, information about sustainable sanitation solutions will be available at the stands of the approx. 25 leading brand-name manufacturers of the German sanitation industry, the participants and sponsors of the campaign. Using selected products, they will illustrate their particular areas of expertise in the field of sanitation solutions.

Further information can be found at: www.blue-responsibility.com